Shira Esthetics Discusses SPF and How to Keep Skin Protected

SPF, as many of you may not know, stands for Sun Protection Factor. It is a number assigned to the sunscreen to measure how well the product will protect the skin from the UVB rays. There are many sunscreen and sunblock products to choose from including lotions, sprays, gels, roll on and even foaming. So, it can be confusing to choose one and determine how often you should use it.

First of all, sunscreen should be worn year-round, even in cold weather, on the surface of any visible skin such as your face. It is important to protect your face because damage from the sun includes cancer and premature aging. At Shira Esthetics, we have our sunblock with an SPF 30. You can check it out here: We have other moisturizers with SPF including the Shir-Radiance Ester-C Collagen Moisturizer and our day creams in the Omega-3 line.

It’s All About the Numbers

The numbers associated with SPF levels are for letting consumers know how much protection from the sun they are receiving.

  • SPF 15 blocks 93% of UVB rays
  • SPF 30 blocks 97% of UVB rays
  • SPF 50 blocks 98% of UVB rays

UVA and UVB rays

UVA rays are long-wave Ultra-Violet and UVB are short-wave Ultra Violet rays. UVB rays can burn into top layers of skin, while UVA rays penetrate deep into the dermis, which is the thickest layer of the skin.

Keeping your skin unprotected can cause premature skin aging, wrinkling, and may even suppress your immune system. Specifically, UVB rays will burn your skin’s superficial layers, which then puts you at a greater risk of developing skin cancer. When it all comes down to it, sunburned skin doesn’t just feel awful – it can cause even greater damage to your overall health.

Sunscreen vs Sunblock

While both sunscreen and sunblock may be used interchangeably in reference to sun protection lotions and sprays, there is actually a difference. Sunscreen uses different ingredients than sunblock. The ingredients in sunscreen are absorbed into the skin and literally “screen” the skin from the sun and reflect the rays while sunblock forms a barrier closer to the surface of the skin and “block” the rays from damaging the skin. The ingredients used in a sunblock typically include minerals and natural ingredients such as Titanium Dioxide and Zinc Oxide.

High SPF

You will see many sunscreens with high SPF like 75 or 100. Those actually aren’t any more effective than SPF 50. Consumers assume they are getting way more protection from SPF 100 so they tend to stay out in the strong sun longer, and/or apply additional sun protection less often. In the long run, this can lead to more damage to your skin. Stick to SPF 40 or 50 and remember to re-apply!

It is also important to remember the need to protect your lips. Lips and ears are areas of the body often forgotten. They make special lip balms with SPF that are ideal for protecting your lips.

Shira is great for all your skin care needs including organic skin care products online. To learn more about all of our great products that will help keep your skin protected, please feel free to browse our site!

Under Eye Issues and How to Treat Them

If you are dealing with dark under-eye circles, or other issues such as wrinkles or puffiness, you’re not alone. You might think that the only cause of under-eye circles is lack of sleep, but that isn’t the only source. In addition to dark eye circles being hereditary, did you know they can also be caused by oversleeping? Adults typically need 7-9 hours of sleep, so make sure you aren’t getting more than that amount of sleep on a regular basis. If sleeping too much or too little isn’t an issue and you still have under-eye darkness, do a quick evaluation of your stress levels. If you’re worried about your job, a family member’s health, the stock market or anything else, it could be a contributing factor to under-eye circles. Other culprits include allergies and aging.

There are many great products and home remedies to treat under-eye circles and puffiness. The first that usually comes to mind is sliced cucumber on the eyes. It is probably best to leave the cucumber slices for your salad and use a product like our Shir-Organic Cucumber Eye Cream for dark circles. For those who are interested in a USDA Organic eye cream, our Shir-Organic Basil & Bergamot Eye Cream is certified Organic! Included are Jojoba, Basil and Brazilian Babassu Oils which condition and hydrate skin. Organic Mango and Shea Butters offer emollients to soften and moisturize rough, dry skin creating a potent age-defying formula in a creamy lipid base.

If you are looking for a more innovative formulation, our Boto Derm Rx Instant Anti-Puffiness Eye Cream will do the trick! The blend of 4 clinically proven peptides, Oligopeptides, Tetrapeptides, Hexapeptides and Pentapeptides, work together to reduce eye puffiness within minutes and continue to provide an ongoing cumulative effect if used daily for a period of time.

The Shir-Radiance Instant Lift Collagen Eye Serum is a lightweight serum that helps to diffuse the appearance of fine lines and wrinkles around the eye, often referred to as Crow’s Feet. The lactic acid will help improve dark circles under the eye.

At Shira Esthetics, we are dedicated to providing high-quality skin care products with equally high-quality customer service to our clients. Call us today to receive guidance on choosing an ideal eye cream to add to your skin care regimen.

A Brief History of Anti-Aging

For centuries, people have been looking for ways to delay the onset of wrinkles. People figured, while getting older couldn’t be stopped, at least they could remain looking young for as long as possible! The origins of preventing wrinkles isn’t anything new. Although Shira has been developing innovative skin care treatments since 1990, many ancient cultures including Greek, Indian, Chinese and Egyptian, developed their own ways to fight wrinkles, before anyone could buy anti-wrinkle cream and anti-aging products.

As one of the first societies to study cosmetology, Egyptians mixed natron and water to make a night cream. (Natron is a by-product of sodium bicarbonate or sodium carbonate.) Egyptians also were one of the first civilizations to use oils on their skin and hair to protect from the dry and hot climate of their land.

Greek women used honey and olive oil for moisturizing and protecting their skin. They also used these natural ingredients to create products that not only smelled good, but were beneficial to their skin. Many Greek women were also careful about limiting sun exposure to prevent wrinkles.

Indians also had their own skin care routines, including using sandalwood as a base for creams and medicines to clean and moisturize. It was also used to develop an anti-acne product by mixing it with turmeric. This created a paste that was left on overnight. Other ingredients they used in their skincare products included rosewater and other plants and herbs.

As time has passed, many modern anti-aging products and techniques have been discovered. Shira Esthetics is constantly learning and utilizing many new ingredients and formulations in our product lines. From our earlier product lines to the natural and organic fruit ingredients in the Shir-Organic line, to the advanced formulation of Pentavitin® in our Shir-Radiance line, Shira Esthetics has stayed on top of the latest ingredients to provide the best, and most advanced cosmeceuticals for our clients. Shira Esthetics has some of the best eye creams for wrinkles and best anti-aging creams, so be sure to visit our online store to see all our products!

New Year Resolutions

Healthy Skin Resolutions for the New Year!

Everyone knows that losing weight and going to the gym top the list of New Year’s resolutions, but what about making a resolution to take better care of your skin?

If your skin has been dry and dull or showing signs of aging, now is the time to begin a skin care regimen by making it your New Year’s Resolution, and actually sticking to it. For most people simply washing their face, putting on make-up and heading out the door is all they do. Worst of all, at night, many go to bed without removing their makeup! (Read here why this is BAD!)

Of the numerous ways to achieve great skin, the first is having a good routine that consists of cleansing, exfoliating, treating and moisturizing and it really doesn’t take much time.

Shira Esthetics has several lines of products for all skin types and issues. Our on-site esthetician Jordanna can help you find the best products for whatever your skin concerns may be. Read through her tips below for a healthy skin regimen along with some product ideas and learn how to have the best skin in 2017! All our products can be found on

  1. Start your regimen by cleansing your face with lukewarm water. If you have normal to dry skin, try our Shir-Radiance Deep Foaming Cleanser. This cleanser is formulated with Mandelic acid to deeply cleanse and brighten the skin and set the skin up for optimizing the rest of a great skin care regimen.
  2. After cleansing, pat the skin dry and follow with a toner. For oily skin, our Shir-Organic Green Tea Toner will remove any remaining skin residue while its anti-bacterial and anti-inflammatory properties clean bacteria on the skin to reduce redness and swelling that can be caused by oily and acne-prone skin.
  3. Allow the toner to dry on the skin for a minute or two and continue with the next step to great skin by exfoliating. While it’s not necessary to exfoliate everyday, exfoliating removes the dead the skin cells on the face which helps you achieve optimizes results of serums and moisturizers. Formulated with natural alpha-hydroxy acids from real fruit, our Shir-Organic AHA Treatment Scrub, for all skin types, brightens and smooths the skin complexion and surface.
  4. Serums are treatments that target specific skin concerns such as fine lines, hyperpigmentation, and even acne! More than one serum can be used in your regimen to address more than one skin issue. For example, if your skin is acne-prone but dry due to prescription creams, use our Shir-Organic Eucalyptus Serum to rid the skin of acne causing bacteria followed by the Shir-Radiance Ultrapure Hyaluronic Acid Serum to hydrate and alleviate skin dryness without clogging pores.
  5. Moisturizers are the last step in the regimen because they lock in all of the benefits from the serum. With SPF 20, our Shir-Radiance Ester-C Collagen Moisturizer, for normal to dry skin, will provide long-lasting hydration. The active ingredient Pentavitin is a unique ingredient that locks in moisture for 72 hours. Also formulated with Ester-C and Mandelic Acid, your skin will be restored with a youthful and healthy glow. If you have oily/combination skin, our Shir-Organic Grapefruit Moisturizer. Grapefruit is rich in Vitamic C, which improves collagen protection and reduces skin damage caused by free radicals.

Tackle Cold and Warm Weather Skin Problems with These Great Products from Shira Esthetics


Here at Shira Esthetics, we know that not all our customers are experiencing a cold December. But, for most us in the United States, the 60 degree days are now an afterthought!

Looking for great skin care products to give you flawless skin this December?

If you’re looking to buy skin care products to help you with a sunburned face or red nose that occurred during a ski trip or a visit to the beach, there are many great products that will help your skin stay hydrated and supple no matter what the weather conditions are. Here are some you might want to consider:

Shir-Radiance Corrective Rx Advanced Collagen Treatment Cream

Advanced Collagen Treatment CreamNo matter if you’re on the east or west coast, the Shir-Radiance Corrective Rx Advanced Collagen Treatment Cream is a great go-to product for all kinds of skin issues. It provides long-lasting and deep hydration, and even aids in regenerating new skin cells.

Shir-Organic Pure Coconut Oatmeal Cleanser

Shir-Organic Pure Coconut Oatmeal Cleanser

Cold weather brings on numerous skin problems such as dry, dehydrated skin. For winter dryness, you should turn to the Shir-Organic Pure Coconut Oatmeal Cleanser. It will gently and deeply cleanse your face, fight free radicals, and help to prevent those pesky signs of aging.

Shir-Radiance Corrective Rx Ultra-Pure Hyaluronic Acid Serum

Ultra-Pure Hyaluronic Acid Serum

Being in the warm sun year-round also has its troubles, such as skin dehydration from the warm rays. The Shir-Radiance Corrective Rx Ultra-Pure Hyaluronic Acid Serum deeply hydrates dry and damaged skin, and is also ideal for those who want to minimize the appearance of wrinkles and fine lines.

A red nose isn’t always a sunburn! It could mean you just spent a few hours skiing or shoveling snow! Either way, protect your face by using the Sun Care SPF 30, a 2 in 1 sunscreen and moisturizer, or the Shir-Radiance Corrective Rx Ester-C Collagen Moisturizer. The Corrective Rx Ester-C Collagen Moisturizer product has SPF 20, as well as PENTAVITIN® and ceramides to lock in moisture. Last, but not least, at the end of the day, you can refresh your face with the Shir-Radiance Corrective Rx Deep Foaming Cleanser. This cleanser removes impurities without drying out the skin, leaving it hydrated and supple thanks to the natural and soothing ingredients of Cucumber, Aloe Vera, and Lavender.

These great products from our Shir-Radiance line and our Shir-Organic line will no doubt repair your skin, as well as provide it with that much-needed nourishment! To learn more about any of these products or make a purchase, please browse our site!

Look and Feel Radiant This Holiday Season with These 3 Great Shir-Radiance Corrective Rx Products

Now that it’s November, this means that holiday season parties and get-togethers aren’t far behind. Because the holiday season is on its way, you may want to start doing everything you can to ensure you look your best when seeing all of your family members and friends that you may not regularly see throughout the year.

Want to guarantee that you look and feel radiant this holiday season? Well, consider a few products from our newest line—Shir-Radiance Corrective Rx.

This new line, which currently features over 15 products, contains an exceptional combination of ingredients (like Ceramides and PENTAVITIN®) that work together to not only keep your skin firmer but also hydrated longer. After all, if there’s one thing you should be doing this holiday season, as well as any time of the year where it’s cold and dry, is keep your skin hydrated!

While you can choose any of the 15 products we have available, here are three that you might want to consider to help ensure you look your best over the next couple of months:

Ultra Repair Neck and Eye Cream

Trying to find one of the best eye creams for wrinkles? Try incorporating the Ultra Repair Neck and Eye Cream into your skin care routine. This product is great for normal to dry skin types and will provide your skin with a deep and long lasting hydration. Lastly, if you have “Crow’s feet” or lines under your eyes, it will help to generate new skin cells to reduce fine lines and wrinkles.

Ultra Repair Neck and Eye Cream







Advanced Collagen Treatment Cream

Another product that’s perfect for normal and dry skin is the Advanced Collagen Treatment Cream. Just like the Ultra Repair Neck and Eye Cream, this product offers deep and long-lasting hydration and helps to diminish lines and wrinkles. Inevitably, if you want a product that absorbs easily and will keep your skin supple, the Advanced Collagen Treatment Cream is worth a try.

Advanced Collagen Treatment Cream







Ester-C Collagen Moisturizer

If you want a moisturizer that many of our customers absolutely love, you need to get your hands on our Ester-C Collagen Moisturizer. It will help keep your skin hydrated, diminish the appearance of lines and wrinkles, evens the skin the tone and has SPF 20 to protect against UVB and UVA rays.

Ester-C Collagen Moisturizer







We are sure that if you try any of these three products (or some of the others that are available with the Shir-Radiance Corrective Rx line), you will look flawless at your next holiday party or event. To learn more about these products or to see the other wrinkle creams and other products we have for sale, please browse our site or give us a call.

Make Your Skin Shine a Bit Brighter This Fall With A Few of Our Shir-Organic Products

If you didn’t know, making the transition to a new skin care routine in the fall will help your skin to look its best. And, not to mention you’ll feel your best.

If you’ve decided to ditch your summer products from something more suitable for the fall season, one of the lines that we suggest you consider acquiring products from is our Shir-Organic line.

Why Shir-Organic?

Are you looking for the best natural and/or organic skin care products online to help keep those wrinkles away throughout the fall season? Well, the products in our Shir-Organic line will do that and much more. These products boast certified natural sources, organic ingredients, and even high-quality, eco-friendly bamboo packaging. Each product will help to strengthen your skin, keep it hydrated, and, perhaps most importantly to some, stimulate the production of new skin cells!

If we’ve got you convinced, here are few products (of over an inventory of 30) you might want to try:

Pure Apple Stem Cell Night Cream

Ever heard the saying “an apple a day keeps those wrinkles away?” If you choose to incorporate our Pure Apple Stem Cell Night Cream into your skin care routine, you will have what you need to fight those visible and pesky signs of aging. What’s more, your skin will stay soothed and hydrated, and will also have a better chance of standing up to any sun damage you may receive this fall.

Pure Apple Stem Cell Night Cream

Pure Pumpkin Smoothing Peel

Love the fall season and everything pumpkin? You will fall right in love with the Pure Pumpkin Smoothing Peel. This product not only smells wonderful, but it aids in improving skin barrier function, loosens dead skin cells to help keep your pores clear, and best of all, leaves you with a radiant complexion.

Pure Pumpkin Smoothing Peel

Pure Apricot Moisturizer

Some of the best things about an apricot is that it is rich in Vitamin E and A, and also Linoleic acid, which can all help to keep your skin looking healthy, and you—years younger. If you use this product, you will help to improve your skin’s elasticity, and thus keep it as soft as can at all times.

Pure Apricot Moisturizer

To learn more about these products, the others available with our Shir-Organic line, or buy other organic skin care products, please browse our site, or give us all call today!

3 Extraordinary Shir-Radiance Corrective Rx Products to Incorporate into Your Skin Care Routine This Fall

When the seasons change, you shouldn’t just be revamping your wardrobe, but you should be thinking about adjusting your skin care routine. For example, when autumn’s crisp and cool days finally do arrive, there is no doubt that your skin will be feeling more scaly and parched, and that your summer products may just not do the job.

If you’ve been following us the past few months, you may have noticed that we launched our newest skin care line—Shir-Radiance Corrective Rx—that currently has over 15 products. This line contains an exceptional combination of Hydroxy Acids, Hyaluronic Acid, Collagen, PENTAVITIN® and Ceramides. Together, these ingredients work to keep skin hydrated longer, and also firmer.

With so many products to choose from in our Shir-Radiance Corrective Rx, you may be asking yourself “What products will be ideal for the fall season?” Well, here are three we suggest:

Ultrapure Hyaluronic Acid Serum

Non-comedogenic, fragrance, dye, and paraben free, that’s the Ultrapure Hyaluronic Acid Serum. This product is suitable for all skin types, and will certainly help to keep your skin unbelievably hydrated at times when it’s too dry inside or outside.

Ultrapure Hyaluronic Acid Serum

Advanced Therapeutic Moisturizer

Perfect for anyone who has combination, acne prone, or oily skin, the Advanced Therapeutic Moisturizer will offer a long-lasting and deep hydration during the coldest times of the year. Other benefits of using this product are that it will help to control overactive sebaceous (oil) glands and aid in tightening large pores.

Advanced Therapeutic Moisturizer - Shir-Radiance Corrective Rx

Ester-C Night Renewal Cream

If you spend a lot of time in the sun, or just have a skin that’s too dry, the Ester-C Night Renewal Cream is an excellent choice. It will help to increase your skin’s natural moisture level, lighten age and sun sports, and neutralize oxidants that may have damaged your skin during the day.

Ester-C Night Renewal Cream

For years, many people all over the globe have looked to us to buy not only natural skin products but also buy organic skin care products online. To learn more about us, our numerous skin care lines, as well as our latest, and perhaps most innovative skin care line yet—Shir-Radiance Corrective Rx—please browse our site, or give us a call at any time.