Bob Churchill

February 24, 2015 


Shira Esthetics Receives Certification from Doctor Trusted 

 New York,N.Y.— Online health retailer Shira Esthetics has recently been approved to display a doctor's seal of approval, a major benefit granted by consumer protection service Doctor Trusted.

To earn certification, Shira Esthetics passed a strict application process that involves careful evaluation by a doctor of their website and any products or services offered. The review process involves predetermined criteria that include fair pricing and return criteria, reasonable medical claims, easy-to-locate customer service and protection of sensitive customer data, among others.

The entire process promotes consumer safety surrounding health products and services, and helps Shira Esthetics strengthen trust in their brand as an online health business.

As Shira Esthetics has passed each of these criteria, they are now eligible to display a web seal of approval on their webpage, which provides an easy, highly visible way for customers to check legitimacy on their own before making a purchase. This protects customers as well as business owners by elevating moral business practices and accountability.

For more information about Shira Esthetics, visit the company online at




Shira Esthetics Announces Distribution Agreement
With Sciencederm International

Shira’s New Organic Collection to Launch in Hong Kong and Macau


Kenilworth, NJ – (PR Web) – February 19, 2014 – Shira Esthetics announced today that it has reached an exclusive agreement with Sciencederm International Limited to distribute Shira’s recently-launched natural skin care line, Shir-Organic, through beauty and spa channels in Hong Kong and Macau.

Packed with powerhouse antioxidants and phytonutrients that nourish and strengthen skin naturally, the Shir-Organic collection features 16 products –including top sellers Pure Coconut Oatmeal Cleanser, Pure Cucumber Eye Cream, and Pure Avocado Moisturizer – all sourced and manufactured in the USA. The organic line is eco-friendly in its packaging as well, featuring natural bamboo jars and boxes derived from 100% recycled paper.

Sciencederm International has been a large-scale distributor of premium skin care brands to beauty salons, clinics, and hotels in Hong Kong and China for 15 years.


Diverse Product Collections: From Organic to Cosmeceutical

Shir-Organic is the latest collection available from Shira, a niche brand with a 20-year track record of developing diverse treatments for the professional spa channel. The company was among the first to offer skin care treatments featuring minerals sourced from the Dead Sea; today, it touts eight distinctive product collections – including peptide, omega-3, and glycolic-based lines – that resonate with estheticians and are trusted in 2000 spas worldwide. Shira recently expanded its channel targets to include select beauty retailers; consumers can discover the company’s spa-quality treatments directly at

According to Shira President Yair Nezaria, the authenticity and price point of the Shir-Organic line make it appealing to partners like Sciencederm International.

“In Shir-Organic, we have carefully selected powerful anti-aging ingredients derived from only the best super fruits,” noted Nezaria. “We then packaged the line in eye-catching bamboo jars and priced it fairly. Shir-Organic compares quite favorably to competitive offerings in the organic space, and provides discerning distributors like Sciencederm International the opportunity to introduce a worthy, unique line to their channels.”

Sciencederm International’s Marketing Manager, Jannet Wong, concurs that the distinctiveness of Shira’s product line aligns with her company’s mission.

“We have always operated Sciencederm with a pioneering spirit,” stated Wong. “For 15 years, our clients have relied on us to identify and source innovative, results-oriented product lines. Naturally, we are quite pleased to be the first company to launch in Hong Kong an organic brand that is made in the USA. We expect the value story of the Shir-Organic line to be well received here.”


About Shira Esthetics

Shira has been developing innovative skin care collections for beauty professionals since 1990; its products are used and trusted by 2000 spas worldwide. The company was among the first to market treatments featuring rare, therapeutic minerals sourced from the Dead Sea; today, its diverse collections range from naturally-derived lines like Shir-Organic to intensive, peptide-based lines like Boto-Derm Rx. Follow Shira at and