Shira has been developing innovative skin care treatments for beauty professionals since 1990, specializing in products that feature the finest natural /organic ingredients as well as advanced cosmeceuticals.

Our debut product line, Solar Energy, was one of the first collections in the USA to incorporate rare minerals and trace mineral sourced from the Dead Sea.  The therapeutic aspect of the collection, which included mud masks and mineral bath salts, quickly became popular with estheticians and gave early indication of Shira’s emphasis on innovation.

We built upon our initial success in the spa channel by adding specialized collections (Seaweed, Chamomile, Omega-3, and Glycolic Acid) that continued to resonate with spa professionals – enabling them to treat a variety of skin types and conditions for both face and body, while achieving outstanding results.

Today, Shira products are sold in 2000 spas worldwide, and have become increasingly popular with dermatologists and beauty schools. We continue to stress advanced technologies and diversity in our product development strategy – recently launching an anti-aging line rich in polypeptides (Boto-Derm) and a sumptuous, all natural skin care line (Shir-Organic) that sets new standards of excellence in performance and packaging for organic skin care brands.

Shira’s business partners benefit from continuing education classes that equip them to master the application of our products and sequencing of custom treatment protocols. This commitment traces back to our roots, back to the goal Shira’s founder, Sara Nezaria, established for every client she worked on as a professional esthetician:  skin treated with Shira is smooth, supple, and radiant!


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